Bra – Communication and planning agency

Bra is a Marketing Operating Partner for 21st Century brands with ambition.

One part strategic creative agency and one part early-stage consumer investment firm, Bra is designed for businesses of any size that are early in the S-Curve.

Led by Paula Mandraccio, our process will help you define the role of your brand, your organization and your human team. How can we adapt our business to this complex context? (remember that content and context always have so much in common!). How can we understand a new or a pre-existing category and the consumption habits that are coming but have not yet arrived?
By Foresighting, and forecasting future scenarios.

Over the years, we create our own toolkit. Our tools are quite unique, rather soft and different, from all the ones you know. Thanks to them, we go through various processes in an agile and prosperous way.
As communication is the combination between the organization (an "inside") and a community (an "outside"), our job is also to apply creativity in this merge.

We are focused on building an ecosystem where companies are thinking spaces in a more purposeful, collaborative and consistent way with the new cultural paradigm.
That's why we work every day. Call us dreamers? yes we are.
But it is also a reality, because little by little we are achieving it.

We are all in this together. And we have to design the future in synergy.
Nobody does anything alone.

Led by Paula Mandraccio, our process will help you define the role of your brand, your organization and your human team. How can we adapt our business to this complex context? (remember that content and context always have so much in common!). How can we understand a new or a pre-existing category and the consumption habits that are coming but have not yet arrived?
By Foresighting, and forecasting future scenarios.

Over the years, we create our own toolkit. Our tools are quite unique, rather soft and different, from all the ones you know. Thanks to them, we go through various processes in an agile and prosperous way.
As communication is the combination between the organization (an "inside") and a community (an "outside"), our job is also to apply creativity in this merge.

We are focused on building an ecosystem where companies are thinking spaces in a more purposeful, collaborative and consistent way with the new cultural paradigm.
That's why we work every day. Call us dreamers? yes we are.
But it is also a reality, because little by little we are achieving it.

We are all in this together. And we have to design the future in synergy.
Nobody does anything alone.

Follow us @Bra.agency

What we do

What we do?

Planning

What's my brand edge?
How can I bridge and unite my strat with my everyday habit?
How can I build proximity with my clients in such an uncertain future?
What does my brand stand for?
What about my -good- brand footprint?
How can i empower my brand voice?
What's the meaning of across-silos process?

Briefing workshops

What question am I going to answer in this brief?
How can I boost my creativity in a quick, efficient and agile way?

Insight projects, future scenarios and deep dive understanding

Consumer habit studies.
Immersion and creative concept finding.
Macro trends.

Creative solutions and cultural hacks towards the "different new normal"

Cultural transformation.
New consumer habits.
Triple impact campaigns.

Creative solutions and cultural hacks towards the "different new normal"

Cultural transformation.
New consumer habits.
Triple impact campaigns

WORK & EMOTION :)

live

life

Customers who love us